The "village to village" project of radio and television has sent a "warm winter sun" to domestic set-top box manufacturers - China's live star market is opening, and a huge "village to village" market has opened.
     Recently, the reporter learned from the China procurement and bidding website that the results of the first phase of bidding for broadcast satellite TV receiving equipment in every village were released on December 16. Seven set-top box manufacturers from  Tongzhou electronics, Shanghai radio and television, Sichuan Jiuzhou, Qingdao Haier, Changhong network, Hisense and Fujian Shenzhou electronics won the bid and shared the purchase feast of 3.660448 million set-top boxes, The total purchase amount exceeds 1.3 billion yuan.
     In order to realize radio and television village to village connection, the state will invest 3.4 billion yuan to purchase reception equipment dominated by set-top boxes, and plans to completely complete the task of TV blind area coverage by 2010. The bidding investment is more than 1.3 billion yuan, and the remaining 2.1 billion yuan will be gradually completed in the second and third phases of the "village to village" project in 2009 and 2010.
     Industry insiders pointed out that the national government expressly stipulates that during the Eleventh Five Year Plan period, 22 million users across the country should popularize satellite live broadcasting satellites. At present, only 2009 and 2010 are left. It is estimated that the satellite live broadcasting satellite market will demand more than 10 million set-top boxes in 2009.
     The bidding subjects are the planning and Finance Department of the State Administration of radio, film and television and the social development department of the national development and Reform Commission. The bidding results show that Hisense has won orders for 5329900 set-top boxes, China 55549, Kyushu 557011, Tongzhou 482300, Haier 449400, Changhong 580565 and Shanghai radio and television 502686. According to the average bidding amount of 1.3 billion yuan, the price of each set-top box is 356 yuan.  The first phase of the live Star TV "village to village" project will benefit 22 provinces and municipalities directly under the central government, such as Shaanxi, Shanxi, Yunnan and Sichuan.
     "As radio and television involves relevant safety issues, the procurement of live satellite equipment is basically for local manufacturers." People familiar with the matter said that China's live star market has just opened, which is undoubtedly very good for domestic set-top box manufacturers who fail to export overseas.
     In fact, at present, the state is introducing various policies to stimulate the domestic demand market, such as home appliances to the countryside, etc., but home appliances dominated by televisions must be equipped with set-top boxes. Therefore, the set-top box market, especially the live star set-top box market, will be full of business opportunities in the past two years.
     Taking this bidding as an example, if the average price is 356 yuan, Coship electronics alone will increase its sales by more than 170 million yuan. The third quarter financial report of 2008 released by Coship electronics shows that the revenue of Coship electronics in the third quarter of 2008 is less than 520 million yuan.